Post 31 is a Memphis-based interior design and retail furnishings store. They host numerous special events throughout November and December. My client asked for a postcard that could be printed once in color, then imprinted in-house with updated info every couple of weeks. I used an image on the mailing side to evoke the cachet of a old-fashioned invitation — but without the risk of the envelope getting tossed. On the back side, I left a blank space for customization: sized to fit an off-the-shelf printable label, with a light gray guide showing where to position it.