Category Archives: Better email marketing

How to create a campaign in MailChimp

If you’ve never used MailChimp before, it may seem a little daunting, but really, once you see it done, it will seem so much less intimidating! So I’ve created a couple short videos that walk you through creating an email newsletter, start to finish, in less than 20 minutes.

These videos assume that you’ve created your MailChimp account, and set up or imported your mailing list. And also that you’ve written the text for your newsletter and prepared your images.

The first video is about 10 minutes long and walks you through how to set up the campaign and create a basic newsletter. (The time limit I refer to at the end of the video has nothing to do with MailChimp; it was just the time limit for the video app I was using.)

The second video is about 6 minutes long, and shows how to add images, how to add your links to the social media icons, and how to send the campaign immediately, OR schedule it to send at a future date or time.

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5 simple steps to getting more replies to your email

A brilliantly simple approach to better-crafted emails — i.e., emails that get replies — from Drake Baer via Fast Company:

As a working person in 2013, your emails are some of your most-produced products…. if you want to get your emails read, your message needs to be the opposite of vague — that is, it should be as clear, concise, and actionable as possible.

So how do we make our electronic missives so massively simple? Chances are that the point of action that you’re trying to share feels a little murky when you first click on “compose,” so as inspired by Pixar’s story-creating method, we previously devised a free-writing technique to get your message out of your head and sent to your recipient (and they can get back to you):

1. Start by writing what you think you are trying to say.

2. Discover that the first few lines are wholehearted hogwash.

3. Rejoice in your determination to write something well.

4. Keep typing; look for the conclusion when it appears.

5. THEN move that conclusion to the top of the message.

This is even more important for email marketing pieces and e-newsletters. But editing your own writing objectively is one of the hardest things you’ll ever do.

I can help with that!   🙂

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Edited from these articles: